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Africa's food sector is a target market of Jaipuria Group
Our Bureau
Date of posting: 12-01-10
      RJ Corp, part of diversified Jaipuria group owned by Ravi Jaipuria, has announcd plans for further expansion and acquisitions in the food and beverage sector in Africa. Media reported that RJ Corp sees Africa as a "high-potential" market where a business of $180-200 million should be generated this year.

      Jaipuria group which is also active in real estate, textiles and ice-cream and which owns PepsiCo India’s biggest franchisee bottling business, plans to set up dairy businesses in Rwanda by the year-end and in Tanzania by mid-2010 through buyouts or greenfield ventures. The group is already active in these segments in other African markets Uganda (since 4 years) and Kenya, with products like packaged milk, yogurt, butter, milk powder and processed cheese. The operations in Kenya started after a local dairy had been acquired last year. The existing dairy business in Uganda is according to Mr. Jaipuria “very profitable”.

      In beverages, RJ Corp plans to establish three greenfield plants this year—in Zambia by April-May, and one each in Zimbabwe and Malawi by the year-end. The company has also a plant in Mozambique, which is in operation since early 2009.

      Africa, which is a destination for many companies from China in the infrastructure and mining business, has seen the advent of a few Indian companies with consumer products in the last years like Dabur, Marico and Godrej. The perception is that Africa offers high growth rates.

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