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Grupo SOS launched Carbonell olive oil in India
M. A. Winter
Date of posting: 28-12-07
      A fantastic success story was told by Grupo SOS, the € 1.3 billion olive oil, rice and vinegar producing flagship company from Spain, when FoodIndustryIndia.com met Enrique Sancerni, export manager of Grupo SOS during IFE trade fair.

      Since about 25 years, SOS sells huge amounts of olive oil into India under the brand name “Figaro”. “Figaro is well-known by many people who use it for massage, even doctors prescribe it to oil small babies”, Sancerni said. Form over 2 million litres of olive oil imported in to India, around 900 thousand litres would be the Figaro brand from SOS, he added.

      It was only 4 or 5 years back when people throughout the country, where Figaro is available in retail stores and even with chemists, started to use Figaro olive oil in their kitchens and consume it as a food stuff. SOS then decided to launch a new product to cater to the food segment only.

      “Two weeks ago we have launched the top brand Carbonell in India”, Sancerni said and explained, that this brand is available already in 90 countries. “Carbonell is the number one olive oil brand in Spain, and number one or two in Japan, Australia and the US”, he added.

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