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Indian Beer sales down in summer
Our Bureau
Date of posting: 08-08-11
      India's beer consumption in the peak summer months declined for the first time in eight years.

      Volume sales in the first quarter summer are estimated at 71 million cases (of 9 litre each), which was 5% below the year ago period. Maharashtra (-10%) and another key state Tamil Nadu (-13%) pulled down the national figures, according to industry executives.

      The country's two largest brewers United Breweries (UB) and SABMiller separately confirmed to media that industry sales dropped between 4 to 5% in the April to June quarter, which is usually the busiest period accounting for nearly one-third of the annualized sales. It was the first time since 2003, that summer sales were shrinking.

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