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Indian low glycemic rice for E.U.
Our Bureau
Date of posting: 12-06-07
      Chennai based Taj Mahal Agro Industries Pvt. Ltd. has launched a new rice brand – Moolgiri, claiming that it has low glycemic index, which can help diabetics to control their blood glucose levels.

      Glycemic index (GI) is a measure of a food to raise the blood glucose levels, which is more concerned with the quality of carbohydrate than its quantity. Therefore, rice with low GI is said to help people lose and control weight and increase the body's sensitivity to insulin, said Mr S. Chelliah, Chairman and Executive Director of the company, as reported by a Chennai daily.

      According to him, the Moolgiri rice is not a genetically modified variety. "The rice is processed in a particular way to lower its GI," explained Mr Chelliah.

      Presently, the company exports the product to Australia, New Zealand, Dubai and the US. Following its launch in India, the company is planning to export to the European Union. The company has expanded its monthly production capacity from 3,000 to 7,000 tonnes and the first consignment to Europe would take place by the end of the month.

      Taj Majal Agro has also invested Rs 10 crore in a processing and packing unit to reduce human intervention in the process.

      The product was launched by the well-known agricultural scientist, Mr M.S. Swaminathan, at a press conference here. Priced at Rs 42 a kg, Moolgiri Rice will be made available in stores across the country.

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