Business Opportunities in India
International Food Manufacturers Search For Indian Importers
Delhi Bureau
Date of posting: 11-12-07
      Food and beverage manufacturers from around the world planning to tap the rapidly growing Indian market are looking for importers, franchises and distributors.

      During interaction in the recent food and beverage shows of IFE India 2007 and Annapoorna World of Food India 2007, came across a common issue facing a majority of international exhibitors. All were looking for distributors and franchises to get their product to the Indian market and to target the right sectors of the market.

      While many are confident of the quality and taste of their products, the lack of a distribution channel seems to be their biggest hindrance. While a few have tie ups with a few Indian importers, many seemed unaware of issues such as import procedure, duties, warehousing and distribution.

      Companies such as Bodegas Julian Chivite Spain, Banear Italy, Taylor & Shroff from UK, Parra Jimenez in the wine manufacturing sector and Gewurzmuhle Nesse Germany, Hanbaram Co. Korea, Intersnack Export Germany in the food manufacturing sector which are planning to launch their product in the Indian market targeted at the hotel industry and the supermarket or mall sector, have identified distribution as an issue they would like to address first.

      The problem is not only for the foreign manufacturers but at the same time we have also seen distributors and franchises facing the same kind of problem - inability to find the right kind of product that suits their distribution or marketing skills.

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