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McCain Foods to double retail network - contract farming
Our Bureau
Date of posting: 11-07-12
      Processed food player McCain Foods Pvt Ltd is set to double its retail network from current 4,500 to 9,000-10,000. The company offers frozen potato products like McCain French Fries, McCain Smiles, apart from local delights such as McCain Aloo Tikki, and Idli Sambar Combo among others.

      "We have a retail network through food outlets of around 4,500 currently. We plan to double that to over 9,000 soon," said Vikas Mittal, managing director of McCain Foods Pvt. Ltd. The company would continue to market its products through multi-branded frozen food outlets across the country.

      The company currently supplies 30,000 metric tonnes of potatoes to quick service restaurant player McDonalds India for its 'French Fries'. Anticipating a growth in demand for potato, McCain Foods plans also set to double it potato cultivation in Gujarat in next 2-3 years, where curently 4,000 acres are under contract farming with over 800 farmers in Deesa and Himmatnagar.

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