Business Opportunities in India
Sweets from Kervan for the world
M. A. Winter
Date of posting: 10-12-07
      One of the most colourful stalls at IFE was the one of Turkish company dŁnya 93 with their Kervan brand of sweets. On display on the shelves were jellies and candies, bubble gum, and lecoric, which itself come in various colours. In addition, the packing itself is very colourful.

      Having heard from the big and increasing Indian market for sweets, the company had decided to be part of a group participation and come to IFE India, Medayin Erol, Export Manager told Erol wanted to initiate first contacts to the Indian market, and if possible, find an appropriate distributor, he added.

      Like for so many others on IFE, Erol was the first time in India. He was quite curious to learn more about the Indian market during his talks with interested parties.

      The company has a vast experience with export markets. In Asia-Pacific, they export already to Japan, Korea, Philippines, and Australia. By far their biggest export market is Russia. As per company strategy, all markets are served from a single factory in Turkey, which is equipped with all facilities and know-how to produce and pack according to various laws, regulations and languages from markets all over the world.

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