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The Man who wants to redesign the Supply Structure of Wine
M. A. Winter
Date of posting: 10-12-07
      Goldstar Impex is a young Indian wine importing and distributing company under the leadership of Sanjeev Arora, who is actively promoting his import range of wines from France and Spain. Among them are the wines from Maureen Kerleau.

      Mme. Kerleau is very active in the wine business since more than 25 year. She came to IFE for the third time to do the groundwork for the French wine she is promoting. In her portfolio are brands like UBY, Jean Becker, a wine which comes also as an organic wine, Royer champagne and Beaujolais.

      Arora sees the need to do more in educating about wine, its handling, the different tastes, and health benefits. Therefore, he will soon start marketing wine seminars for companies and their employees. His wine portfolio is targeted to be sold at hotels, restaurants and government shops. To deliver to these channels is not an easy affair, he disclosed, as the supply structure in these segments are somehow frozen and dominated by a few.

      He is bullish to redesign that supply structure which is not favourable to new entrants. To be closer to the consumer and to bypass these hurdles for the moment, he has made plans for the setting up of an own retail outlet exclusively for wines.

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