Business Opportunities in India
PepsiCo to invest $ 500 million in India to triple revenues
Our Bureau
Date of posting: 09-10-08
      PepsiCo Chairman and CEO Indra Nooyi has announced that PepsiCo would invest USD 500 million in its India operations over the next three years to triple revenues over the next five years. These investments would be spread over manufacturing capacity, market infrastructure, environment sustainability initiatives, R&D, new product development, and agriculture.

      Ms. Nooyi was addressing a press conference in Delhi. PepsiCo would also be looking at acquiring local brands or companies, she said. Along with Nooyi, the 26 member PepsiCo Executive Committee was on a three day visit to India.

      Besides the new investment which is expected to contribute 50,000 new direct and indirect jobs to the Indian economy, PepsiCo has also announced a pilot program in India which directly delivers against the United Nations’ Millennium Development Goal to eradicate extreme poverty and hunger by 2015.

      Addressing the same press conference, Dr. Mehmood Khan, Chief Scientific Officer, PepsiCo, said, “Millions of people – here in India and elsewhere – suffer major deficiencies of key micronutrients, like iron, Vitamin A and zinc, which lead to serious health problems. We recognise that almost 50 percent of young women are iron deficient in India placing them and their children at risk for physical and mental impairments. PepsiCo is working toward developing nutritious fortified products to reduce micronutrient deficiencies in select developing countries, to address the huge challenge of malnutrition among the poor, leveraging our core competencies including R&D, product development, marketing, sales and distribution”. The initial work would focus on reaching young women with a nutritious product.

      Regarding the water balance, PepsiCo Vice Chairman, Mike White reaffirmed that its India operations were on track to achieve a positive water balance by 2009. This means that PepsiCo India will save and recharge more water than it will use in its beverage plants throughout the year.

      PepsiCo is in India not only a player in the soft drinks segment, but also in snacks and contract farming.

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