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X35 Energy drink launched
FII-Reporter
Date of posting: 08-12-07
      Energy Drinks is a drinks segment which seems to be attractive for new companies. X35 Ltd. is a new company from UK which was set up in 2007. The company has launched the X35 Body Fuel drink at IFE India.

      “The main ingredient of the drink is black seed (black cumin or kalonji) which has positive effects on health”, Mahomed Karim, director of the company told. The benefits have been found out by several research studies being done in the last years. “The drink has no side effects as there is no taurine in it,” he added.

      With its X35 drink which comes in a black can, the company is targeting the middle and higher segments in the market. The price for India is expected to be in the range of 50 Rupees. For India, X35 is looking for a bottling company and distributors.

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